Using storytelling to drive policy change

Stories lower an audience’s resistance to new ideas and make them more likely to remember information. So personal stories can often shift the opinions of decision makers and prompt them to act on an issue which they were otherwise reluctant to do.

Using storytelling to drive health policy change explores how to develop a simple health-related storyboard; looks at the practicalities of gathering, capturing, and sharing stories; and includes pointers on how to safeguard storytellers – and those that listen to them. Above all it includes examples of how health organisations have used storytelling in their own campaigning around the world – and what they have achieved as a result.

Using storytelling to drive health policy change will help you develop and use stories that will move and influence your audiences – and help you achieve the changes you want to see.

With thanks to all the individuals and groups who shared their experience with us to develop Using storytelling to drive health policy change.